Taxiravi needed more phone bookings in Emmendingen without wasting budget on clicks that never became rides. Our call-only Google Ads strategy put their number in front of people ready to book, at a cost that makes every ride profitable.
24
phone calls from customers in a single day
€1.23
average cost per call across all campaigns
19.7%
click-through rate, several times the search average
€0.63
per call in Emmendingen, 76% below the €2.66 target
Source: Taxiravi's Google Ads account, reporting date 15 April 2023.
Taxiravi is a local taxi and ride service in Germany. Almost every booking arrives by phone, usually from someone who needs a ride soon. That makes the market unforgiving: customers search, tap the first credible number and never scroll further.
The owner's goal was simple. Get the phone ringing with real ride requests, and keep the cost of each call low enough that even a short trip turns a profit. Paying for website visits that never became bookings was not an option.
A tap on the ad dials Taxiravi directly. No landing page, no form, no extra step between "I need a ride" and a booking.
Separate campaigns for each service area, starting with Emmendingen, so budget only reaches people Taxiravi can actually pick up.
We set a €2.66 target cost per call, so Google bid for phone calls, not cheap clicks, and kept every lead inside a profitable range.
We bid only on searches from people ready to book a ride now, which pushed click-through rates far above typical search campaigns.
All Campaigns · One Day
Emmendingen Call-Only · One Day
Figures from Taxiravi's Google Ads account. Left: all campaigns combined. Right: the Emmendingen call-only campaign.
From Click to Call
57% of all ad clicks became a phone call.
At roughly €1 per call, a single short ride covers the advertising cost of many bookings. Taxiravi now has a predictable, low-cost source of customers it can scale into new service areas simply by adding campaigns.
We build Google Ads campaigns for local businesses that live on phone calls: taxis, trades, clinics and more. Start with a free account audit.
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